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Creating energy
CLIENT: Proctor + Stevenson
CHALLENGE: Follow an established look and feel, to create a motion social media asset that communicates that the SWSDA are now open
RESULT: An accurate on-brand animation, to be used on a variety of brand touchpoints
I followed a core design concept already created by a colleague at P+S, to create this animation. There are many different subtle movements in this animation, all coming together to create a sense of aliveness and energy, which really put my understanding of After Effects to the test!
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