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Communicating harmony
CLIENT: Proctor + Stevenson
BRIEF: Create a motion social media asset to promote a blog
SKILLS: Conception, Illustration, Illustrator, After Effects
I used an illustrative style for this animation,
which communicates the subject matter of the promotional P+S blog 'Digital Marketing Transformation in KSA'.
The chaotic moving arrows represent the many possible channels of a digital marketing strategy. These become unified and harmonised, reflecting P+S' service proposition. I incorporated Saudi Arabian visual references
in order to engage the blog's target audience.
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