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Bringing Kona to your inbox
CLIENT: Play Sports Network (PSN)
CHALLENGE: Create campaign concept and email marketing assets
RESULTS: The email had a high click-through rate and the eCom team were happy with the sales generated.
I used the textures of Hawaii, where Iron Man triathlons
are famously held, to create an engaging style for this newsletter. I considered the hierarchy of information, ensuring the header contained an engaging image, as well as user-centred design to ensure it would be effective across different devices.
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