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Electrifying EMBN's marketing
CLIENT: Play Sports Network (PSN)
CHALLENGE: Create an campaign identity to encourage sales via eCom site
RESULT: The discounting campaign performed well and generated a number of sales.
I contrasted a 3D neon text effect with a rustic half tone background texture, to create a visual style that communicates electric mountain bike product characteristics. I used colour and layout to create a sense of flow through the newsletter and to encourage the reader to keep scrolling. I also used colour to prioritise key information, such as discount badges
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