For this task, I created a word mark for a client who is a professional set decorator. Her key request was that it be elegant and quite classical looking, to reflect her long-standing experience in the industry as well as the long history of theatre and film-making itself.

I decided to focus on using typefaces to communicate Claudia's combination of creativity and effectiveness, contrasting the warmth of the handwritten typeface contrasted against the strength of the traditional serifed typeface. I also chose to incorporate plenty of whitespace, to add create an impression of effortlessness and to put the focus on the type.